Communicate your exhibit successfully

Use your participation at the trade fair as an effective marketing and acquisition tool. We have a diverse range of marketing services, which you can use to effectively promote your presence at BAU—before, during and after the fair.

BAU 2021 marketing services

Increase your trade-fair success exponentially using networked marketing activities. Our marketing services are carefully coordinated to ensure that your participation in the fair is a factor of success for your business. Exclusive advertising space and sponsoring opportunities generate attention exactly where they have the greatest effect.

Take advantage of our marketing services for your customized communication

Invitation and contact management

The best results with little effort: We will support you with your visitor advertising. Inform your customers that you are participating in the fair and invite them to attend personally—e.g. with vouchers for one-day tickets.

Advertising materials

Whether the visitor guide, stickers, personalized banners or voucher banners: Using our popular advertising materials gives you the perfect mix for your printed and digital communication.

Advertising at the fair

Get their attention exactly where the industry meets! Use our diverse range of advertising alternatives indoors, outdoors and in and around the halls.

Company entry

Strengthen your presence with a company entry in the official media for BAU 2021! That is the best way to ensure that people find you at the fair. Place your company's logo or banner in the exhibitor directory, the BAU app, the visitor guide and the exhibition catalog.

Press and public relations

Media shape opinions. Which is why you should use our professional PR work and present your company to trade journalists from around the world—before, during and after the fair. We'll take care of everything for you.

Other services and offers

Book conference or meeting rooms and let us help you organize an evening event, organize construction of your stand or plan for the fair.

Trade fair
Exhibition sectors at BAU

All key building trades and materials at a single location: The range of exhibits at BAU, broken down according to building materials, products and...

Exhibition sectors
Exhibitor brochure

Exhibitor brochure

Exhibitor brochure
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Exhibitor application for BAU 2021

All the information, documents and Terms of Participation that you need to apply for BAU is available here. Apply now online as an exhibitor!

Exhibitor application