Successful premiere of digitalBAU

With its successful premiere, digitalBAU has provided significant impetus to digitalization in the building industry. From February 11 to 13, 2020, more than 270 exhibitors and around 10,000 visitors generated an atmosphere of enthusiasm at the exhibition center in Cologne, Germany.

digitalBAU exceeded all expectations. Soon after the event opened its doors, the 17,000 square meters Hall 7 at Koelnmesse was already very well filled. All the seats in the lectures in the three trade forums were taken on all the days of the show. The decision by the organizers—Messe München and the German Construction Software Association (Bundesverband Bausoftware, BVBS)—to hold digitalBAU in the cathedral city of Cologne, and thereby establish a second and central location complementing BAU in Munich, proved to be absolutely the right thing to do.

All the participants involved agreed: Digitalization is opening up opportunities along the entire value chain in the construction industry, increasing productivity and efficiency in the construction process and thus ensuring long-term success. In the panel discussion which marked the opening of the show, Ina Scharrenbach, Minister for Regional Identity, Communities and Local Government, Building and Gender Equality of the Land of North Rhine-Westphalia, summed it up very well: “Digitalization brings along new challenges, but, above all, opportunities for the industry. With digitalBAU, the industry now has the proper platform for an exchange of ideas and networking.”

This enthusiastic mood was also very notice­able among the exhibitors. All were delighted with the strong positive response. Dr. Axel Kaufmann, CFOO of the Nemetschek Group, was very upbeat because “the response of the trade visitors to our offerings and presentations was extremely positive.” The Xella Group, too, which also exhibits at BAU in Munich, was “extremely satisfied with the result,” according to Group CEO Dr. Jochen Fabritius.

Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, gave his verdict: “The enormous response from the industry underlines the success of our new concept. Together with the industry, we have started a new chapter.”

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