BAU, the World's Leading Trade Fair for Architecture, Materials and Systems, takes place every two years. Everyone involved in the international community for planning, building and designing buildings comes together here—i.e. architects, planners, investors, representatives of the industrial and commercial sectors, the building trades, etc. BAU bundles know-how from all branches of industry and trades at a high international level. It promotes a concrete exchange of ideas and information, acts as an intermediary and releases synergies. BAU has always been the perfect place for investment decisions. It makes it possible for exhibitors to enter new, international markets and gives all visitors access to genuine, practice-oriented future prospects and lasting added value.
BAU, the world's leading trade fair for architecture, materials and systems, is moving with the times and has a new look. In summer 2023, we launched our fresh brand design, which has now been honored with the prestigious Red Dot Design Award in silver in the "Brand Design & Identity" category.
Our award-winning rebranding, designed and implemented by the Serviceplan Group's renowned agency team, celebrates change with a new design that represents the current development of architecture. It is more than just a logo - it is a living platform. The combination of different forms creates an adaptive design that reflects the ongoing building process and the flexibility of modern architecture.
This honor from the Red Dot Design Award spurs us on to continue shaping progress in architecture. We look forward to following this path together with you.
In the picture on the left Matthias Strauss, Exhibition Director BAU and on the right Jan Simson, Brand Manager BAU.