BAU unites social media channels

In future, the world's leading trade fair for architecture, materials and systems will offer its followers even greater added value on social media. Three channels (BAU München, digitalBAU and BAU Insights) on LinkedIn and two channels (BAU München and digitalBAU) on Meta—Facebook and Instagram—will each become one channel: BAU Insights. Users will then receive all information about the world's leading trade fair BAU and its network in one central location.

The two accounts digitalBAU and BAU are technically merged on the LinkedIn platform. There is no need for followers of these two accounts to take any action. However, users of the LinkedIn account BAU Insights are requested to follow the BAU Munich account until July 16 in order to continue to benefit from the bundled information offer in the future.

On the meta channels Facebook and Instagram, it is necessary that digitalBAU followers also actively switch to BAU München by July 16. In the course of the following day, the name will be changed to “BAU Insights.”

The name says it all. From this moment on, “BAU Insights” will be the central point of contact on social media for all topics relating to construction. At the same time, current information will no longer be available on the previous digitalBAU and BAU Insights channels.

Matthias Strauss, Project Manager BAU and digitalBAU, sees a clear advantage for users in the merging of the previous channels: “From now on, followers will receive all topics relating to construction as well as all trade fair highlights and current industry news from a single source. Digital topics are increasingly taking center stage in the construction industry. This is why they will be given an even more prominent stage in future as an integrated component.”

The consolidation of all channels is planned for Wednesday, July 17.

BAU Munich on LinkedIn

BAU Munich on facebook and Instagram