Tips and tricks for successful trade fair communication
Exploit the full potential of your trade fair participation!
A successful trade fair appearance needs to be well prepared. In addition to planning your trade fair stand and the measures to be taken during BAU, well-planned communication before, during and after the trade fair can make a significant contribution to a successful trade fair result.
Messe München will be happy to support you in this! We have put together a selection of tips and extensive communication material for you.
Graphics, logos, texts and personalized banners
The MediaKit for exhibitors provides you with a selection of text modules, graphics and logos in German and English for your communication in social media channels, on your website or in newsletters.
Would you like to personalize your graphics with your stand number? Then take advantage of the offer in the exhibitor store.
Communicate even more personally
Create a customized graphic with your photo and/or logo and show your community that you are represented at BAU 2025.
The graphic is created with just a few clicks and downloaded for further use, very easily with this filter tool.
The filters are not only suitable for sharing via company accounts, but also for the personal accounts of your employees.
Convinced team members are great ambassadors for your company—use this potential!
Invite customers and welcome them at BAU
Who wouldn't be happy to receive a voucher? Invite your existing customers! A meeting at BAU is not only a great opportunity to communicate with existing customers, but also offers the chance to close new business deals.
As an exhibitor, you can easily request vouchers and send them directly by e-mail using our campaign tool—or you can download the vouchers and send invitations individually.
Strategic lead generation
Make it easy for yourself to manage new trade fair contacts—simply scan instead of laboriously collecting and typing business cards. Optimize your contact processing with the Scan2Lead or LeadSuccess visitor tracking system.
Deep dive with the AUMA
AUMA, the Association of the German Trade Fair Industry, bundles extensive knowledge on successful trade fair participation.
Take advantage of AUMA's recommendations.
Leveraging the power of social media
Which topics are suitable for your social media communication in the weeks leading up to BAU? What are suitable formats? Which “toolkit” can be used to create regular trade fair updates on social media without much effort?
In these three short videos, we give you inspiration and specific tips for trade fair communication on your social media channels.
Please use the hashtags #BAU and #baumuenchen in your posts and tag the BAU accounts in your posts:
We look forward to your contributions!