Tips and tricks for successful trade fair communication
Exploit the full potential of your trade fair participation!
A successful trade fair appearance needs to be well prepared. In addition to planning your trade fair stand and the measures to be taken during BAU, well-planned communication before, during and after the trade fair can make a significant contribution to a successful trade fair result.
Messe München will be happy to support you in this! We have put together a selection of tips and extensive communication material for you.
Show your community that you'll be at BAU 2027!
We are providing you with a selection of marketing materials to help you promote your participation in BAU 2027.
Please use the hashtags #BAU and #baumuenchen in your posts and tag the BAU accounts in your posts:
We look forward to your contributions!
Graphics, logos and texts
The MediaKit for exhibitors provides you with a selection of text modules, graphics and logos in German and English for your communication in social media channels, on your website or in newsletters.
Strategic lead generation
Make it easy for yourself to manage new trade fair contacts—simply scan instead of laboriously collecting and typing business cards. Optimize your contact processing with the Scan2Lead or LeadSuccess visitor tracking system.
Deep dive with the AUMA
AUMA, the Association of the German Trade Fair Industry, bundles extensive knowledge on successful trade fair participation.
Take advantage of AUMA's recommendations.