Lecture
The trades of tomorrow - Why we need conviction, courage and a willingness to change, now
- at -
- Language: German
- Type: Keynote
Lecture description
How can the trades become more modern, more visible and more attractive? Skills shortages, digitalisation and new technologies are often painted as threats. This keynote turns that view around. Drawing on experience from a plumbing and heating business and work with the local guild, it shows how firms can use change as an opportunity, with conviction, clear leadership and the courage to do things differently from twenty years ago.
